Under the upgrading of consumption,digitalization,quality and individuation have become the trend of contemporary consumption upgrading.People's home life consumption is no longer just the basic food,clothing,housing and transportation,has been extended to higher quality of life scenes and more healthy,comfortable,personalized life experience.
Individual consumption drives the upgrading of consumption demand
Undoubtedly,with the upgrading of new consumer demand,everyone's consumption mentality began to focus on"owning"to focus on"feeling"change,more inclined to pay to buy"experience",to meet the psychological demands of"highlighting the unique design,the pursuit of a better life,the realization of personal value".
At present,the overall consumer market shows three iterations:set to meet basic needs,pay attention to consumption quality,pay attention to consumption experience.It varies from person to person,"thousands of faces",on this basis will produce higher quality,deeper level,a wider range of consumer demand.
In the three-phase iterative consumption environment,traditional commodity presentation means can only meet the basic functional needs.For example,the commodity presentation means in most stores,supermarkets and stores can no longer adapt to the changes of the upgrading of consumption trends,and cannot meet the needs of consumers in the era of"new consumption".
Electronic paper-Consumption experience transformation without"paper"environment
How to meet this new demand and realize the transformation of"new consumption"has become a new proposition.
An increasing number of consumer products such as mobile phones,monitors,and watches are equipped with electronic paper displays.Going beyond the familiar application of e-paper in the field of Internet of Things,taking it as a cross-border integration of digital display interface and commercial consumption,and realizing deep interaction with consumers in digital intelligence,quality and personalization,is also a shortcut to reach the current consumption trend and upgrade.
Today,Xiaobian will take you to have a look at the innovative applications of electronic paper that touch the current trend of diversification of consumption
One piece of clothing creates a"variety"wardrobe
Bergmeyer,an American design company,has collaborated with E Ink to create e-ink clothes using E Ink Prism e-paper display technology,which won Best in Show at the IIDA Fashion Show in Boston,USA.
The Prism color-changing electronic paper applied on the surface of this garment is programmable and customizable.It presents gradual changes in seven different colors,narrowing the distance between static materials of traditional clothing and digital technology.
Eye absorption rate 100%backpack with screen
In Las Vegas CES2017,Popi unveiled an e-ink backpack with a 10-inch flexible e-paper display that allows users to upload real-time selfies or social media images to the surface of the backpack screen.
The E ink screen backpack is designed to target a new generation of consumers with a strong personality and love to socialize.
Wallet brings digital life experience
The eponymous Wallet designed by the Wonder Wallet team uses e-paper display technology and can be used to store credit cards,bank cards,etc.,as well as swiping bus passes.
The Wonder Wallet connects to a smartphone with built-in Bluetooth and displays photos,maps,schedules and more on an e-paper display.When the wallet left a certain distance will also issue a warning,with anti-theft and anti-loss function.
This shoe has animation on it
American designer David Coelho has developed ShiftWear,which allows you to change patterns and colours.
The ShiftWear shoe has an e-paper display that allows users to be changing patterns,animations and,thanks to the reflective display technology,can be seen in direct sunlight.
In the current consumption environment,seizing the new opportunities of consumption upgrading will surely promote the formation of new consumption growth points.
The characteristics of low carbon,energy saving and healthy eye protection of electronic paper have been of great value in the consumer market.If the intelligent terminal products applying electronic paper display technology can grasp the general trend of consumption upgrading,they will benefit from the insight of the new needs of users and their own technological accumulation.It can be predicted that such products will shine in the future consumption scene.
As a manufacturing service provider of e-paper display technology in the field of Internet of Things,DKE will continue to make efforts in e-paper products and technology in the future,and work together with upstream and downstream partners in the e-paper industry to advance in multiple links such as product positioning,development and marketing in the"new consumption"market,so as to give greater expression to its value.
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